Digital sampling and gifting made simple
The increased digitalisation of physical places offers an immense opportunity to connect with consumers in innovative and creative ways.
TENVITO is a toolkit for brands to connect with consumers in the right place, at the right time and in the right way. These digital connections are meaningful, worthwhile and build brand experiences that increase sales.
Large-scale product sampling is an ongoing challenge for drinks brands.
At TENVITO we have created a solution to simplify that challenge and turn it into a high quality fun consumer engagement opportunity.
TENVITO digital sampling allows brands to distribute sample drinks in multiple bars simultaneously, by simply engaging with consumers through their mobile phones.
How it works
The targeted consumer receives an invitation to a drink on their phone. The invite is received by scanning a QR code available on promotional media in the bar (iPhone cameras are all now complete with inbuilt automatic QR code readers)
Transaction completed the brand can further engage with the consumers ie. ask them to opt in to the CRM programme, enter a competition or use our 'Instant Reaction Research' to offer feedback on the product they have just sampled. The brand gets consumer reaction in realtime.
When the campaign is finished we create a final report on drinks redeemed and pay the participating bar digitally for the value of the drinks served. The TENVITO system works in any retail environment in this same way.
TENVITO provides the opportunity for ongoing customer connections well beyond the bricks and mortar space where the first digital connection was made
With traditional sampling methods, a brand can get a limited number of consumers to provide feedback. This tends to be costly and limiting. Our instant reaction tool is simple to implement and is an intrinsic part of the digital sampling process.
After a consumer samples a brands product we engage with the consumer asking them for their feedback and would they like to engage with the brand though opt-in communications in the future. The brand can receive real-time feedback, no need to wait for field marketing research. Data analytics are built into each part of our developing ecosystem to provide reliable data for informed decision making.
TENVITO has built state of the art digital displays and an online content management platform that can be installed at a fraction of the cost of traditional digital display systems. These digital displays and the content delivery system are built specifically for the on-trade and off-trade and work in conjunction with our mobile engagement tools.
A short video of digital sampling in action